The 12 Step Roadmap Fast Track is the quickest way for any local business to succeed. Completely focused on organic marketing, the 12 Step plans are a holistic way of looking at online customer acquisition.
|Monthly||$500/Mo or $5500/Yr||$800/Mo or $9000/Yr||$1500/Mo or $17000/Yr||$2250/Mo or $25000/Yr||$3500/Mo or $39000/Yr||$6000/Mo or $69000/Yr|
|Website||Rad Site||Rad Site||Custom Site||Custom Site||Custom Site||Custom Site|
|Target Cities||1 Location||1 Location||2 Locations||3 Locations||4 Locations||5 Locations|
|Content Monthly||1 Page||2 Page||3 Page||4 Page||5 Page||6 Page|
|High DA Link-building||15||20||45||70||95||120|
|Local Listings||-||-||40 Accounts||50 Accounts||60 Accounts||70 Accounts|
Let’s get started by setting up a strong infrastructure so everything else you invest in is seeing maximum returns for the investment. Let’s ensure that we limit risk as much as possible during this phase.
RAD SITE: (Rapid Application Development) – LINK
AMP SITE: (Accelerated Mobile Pages)
CUSTOM SITE: (Custom Designed Website with CMS)
eCommerce / Transactional Website: LINK
In all cases – make sure your website is not 2 years or older – technology changes too fast to stay in the same technology. Technology is retired as new logic replaces it… Your marketing dollars will depreciate if your technology becomes outdated.
Clearly Define Content strategy necessary for growth.
Initiate Product Planning and Inventory List
Implement Monthly Content Writing and Publishing Strategy
Choose your budget for monthly content writing and continue to add content to your website.
Conversion Automation is the process of implementing the people and technology necessary to increase conversions. The combination of a results plan for improving individual pages, conversion technology, implementing an experienced virtual sales team and improving your CSR’s conversion process will ensure you have a click through rate per impression.
Conversion Automation Technology:
Virtual Sales Team:
By leveraging our partners Virtual Sales Team, you can outsource the process of taking leads and converting them with experienced virtual comfort advisors.
Leverage our partners CSR training program to improve your overall interactions with prospects and customers.
Focus on getting to page 1 of Google in the organic results! Top 10
Make some money, then add another phrase or move up to the next plan. Keep growing – keep doing more of what works. Owning a phrase (i.e. a service) in a target GEO location (i.e. a cities) in a page 1 top 3 organic results area is like owning one of the 10 cash machines in that city – you just need to make it the BEST EXPERIENCE when they find you.
Implement the technology, people and processes to start systematically building your culture, brand and reputation.
Once you are ranking – it’s time to implement a results plan. Within this plan – we will focus on CRO – Conversion Rate Optimization. That is making various improvements of the page through iterations and A/B variant testing. Page improvements may include the following and they are done in batches of 1 – 3 pages at a time, but not more.
It’s time to master your digital footprint which heavily influences your overall domain and page authority rankings, in addition to heavily influences potential customers.
Social Media Marketing
Local Listings Marketing
Your database is growing – let’s make sure your customers know how important they are to you. It’s time to implement a customer appreciation and referral rewards program – also known us as a Top of Mind connections strategy.
Choose the number of connections per year or choose the budget and work backwards into the number of TOM Connections.
For example – 12 Touches for $25 a Year could look like this:
On your clients Birthday – they get a Card and some Cake 🙂 in the mail.
Your client receive’s a Postcard with a home maintenance checklist every anniversary day.