Basic Results Plan
The Results Plan is designed to leverage the 12 Step Roadmap to Achieve Accelerated Results for a single PPL (Page, Phrase, and Location), ultimately to drive your ROI for that service. This is done by focusing on specific High Leverage Activities and Key Performance Indicators to research, implement, measure, and refine our efforts month over month to drive results. Once you start competing for the top 3 positions on Google, the game completely changes and the competition is tough! Is it worth the investment? If you are on page 1 of Google your impressions (the percentage of people searching for your services who happen to see your website increases by over 95%). What does that mean? You could be sitting on page 2, position 1 and you may have only 3% of the impression share for that PPL and by moving to page 1 position 3 you now own 98% of the search volume making your investment start producing the return you need.