HVAC Website Content Writing

Step 2: Content Audit

Reference Links:

Google Keep – Talk, Record and Transcribe your Content

Order Content Online:

If the strategy is understood and implemented properly,

results will follow!

The Growth Hacker Strategy (2)

Ideally content should be created internally, however to Achieve Accelerated Results businesses must execute quickly  – which means they will offload the work to a vendor and perfect it later. Production Before Perfection Mentality!

HVAC Marketing - The Growth Hacker StrategyContent is typically the least budgeted and most important part of your website and digital marketing strategy.  There are various types of content writers all with varied skills, costs, collaboration, customization, speed, quality and target results. Most businesses will start with the least expensive option – SEO Writers.  They specifically create unique content with Google Search Engine requirements in mind, with the goal of achieving rankings through Search Engine Optimization (on page and off page) resources. This content needs to be customized by the business owner to directly reflect the business owners language and target audiences needs, without altering the keyphrase usage throughout the content.  Small wording changes and adding more content is always recommended. Copywriters are more expensive and more collaborative – typically spending time with the business owner to understand the culture, language and specifically reference things related to the business owners experience and tribal knowledge. This is typically used for non-SEO pages like about us, our mission, some blogs, authority pages, white papers, etc. Combining both, a copywriter and SEO writer is the ideal option if you don’t want to do the content editing/customization in house, but it does add time, resources and costs. Content development may also include these additional types of content creators: graphics designers, social messaging, video production, etc.  These are all different resources with different expertise needed for a comprehensive marketing strategy as the business grows and expands its marketing efforts.

 

Initial Baseline Assessment – Today’s Date: ________________

% of Duplicate Content _______________________________

% of Common Content _______________________________

Total pages indexed by Google site:yoursite.com _______________________________

What do you want to sell (products & services) and do you have a product in the store (your website)? 

You can’t sell what’s not there?

Are the pages (things you sell) on your website (in your store) visible to those looking for your products and services (are you marketing – local, social, reputation and seo)?  For this is the path to success!

Remember – these pages all need to target 1/2 primary cities (you are not marketing your services globally).

  • You Own your Content
  • About Us Page
  • HVAC Company Near Me
    • City Page
    • City Page
    • City Page
  • Promotions
    • New Air Conditioner Promotions
    • New Heater / Furnace Promotions
    • High Efficiency AC System Promotions
    • High Efficiency Furnace System Promotions
    • High Efficiency AC System Rebates
    • High Efficiency Furnace System Rebates
    • Heat Pump Promotions
    • Ductless AC Promotions
    • Ductless Mini Split Promotions
    • HVAC Discounts
  • Air Conditioning Page
    • Central AC System
    • AC Service and Installation Near Me
    • AC Service (in primary City)
    • AC Repair (in primary City)
    • AC Installation (in primary City)
    • AC Replacement (in primary City)
    • AC Maintenance (in primary City)
    • AC Inspection (in primary City)
    • AC Financing (in primary City)
    • High Efficiency Air Conditioning Systems (in primary city)
    • New AC System Costs
    • Central AC System
    • Air Conditioner Service and Installation Near Me
    • Air Conditioner Service (in primary City)
    • Air Conditioner Repair (in primary City)
    • Air Conditioner Installation (in primary City)
    • Air Conditioner Replacement (in primary City)
    • Air Conditioner Maintenance (in primary City)
    • Air Conditioner Inspection (in primary City)
    • Air Conditioner Financing (in primary City)
    • High Efficiency Air Conditioning Systems (in primary city)
    • New Air Conditioner Costs
  • Heating Page
    • Heater Service and Installation Near Me
    • Heater Service (in primary City)
    • Heater Repair (in primary City)
    • Heater Installation (in primary City)
    • Heater Replacement (in primary City)
    • Heater Maintenance (in primary City)
    • Heater Inspection (in primary City)
    • Heater Financing (in primary City)
    • New Heater System Costs
    • Furnace Service and Installation Near Me
    • Furnace Service (in primary City)
    • Furnace Repair (in primary City)
    • Furnace Installation (in primary City)
    • Furnace Replacement (in primary City)
    • Furnace Maintenance (in primary City)
    • Furnace Inspection (in primary City)
    • Furnace Financing (in primary City)
    • New Furnace System Costs
    • High Efficiency Heating Systems (in primary city)
  • Oil Pages
    • Oil Forced Air Heater Installation
    • Oil Forced Air Heater Replacement
    • Oil Forced Air Heater Service
    • Oil Forced Air Heater Repair
    • High Efficiency Oil Furnace Installation
    • Radiator Replacement
    • Radiator Service
    • Radiator Maintenance
    • Radiator Installation
    • Radiator
    • Oil Furnace Replacement
    • Oil to Gas Conversion
    • Gas Furnace Replacement
    • Gas Furnace Service
    • Gas Furnace Repair
    • Gas Furnace Maintenance
  • Electric Pages
    • Electric to Gas Heater Conversion
    • Electric to Gas Conversion
    • Electric Heater Replacement
    • Electric Heater Installation
    • Electric Heater Repair
    • Electric Heater Service
    • Electric Heater Maintenance
    • Electric Heater Tune Up
    • Electric Furnace Replacement
    • Electric Furnace Repair
    • Electric Furnace Heating Element Replacement
  • Geothermal Pages
    • Geothermal Heat Pump Installation
    • Geothermal Heat Pump Replacement
    • Geothermal Heat Pump Service
    • Geothermal Heat Pump Repair
    • Geothermal Heat Pump Maintenance
    • Geothermal  Heat Pump Tune up
  • Ductless Page
    • Ductless Air Conditioner Installation
    • Ductless Heater Installation
    • Ductless HVAC System
    • Small Space Heating and Air Conditioning
    • Ductless Air Conditioner Financing
    • Ductless Air Conditioner Installation Promotions
    • Ductless Heater Financing
    • Ductless Heater Installation Promotions
    • New Ductless HVAC System Costs
  • Mini Split Page
    • Mini Split Installation
    • Mini Split Replacement
    • Mini Split Repair
    • Mini Split Service
    • New Mini Split Costs
    • Mini Split System Financing
  • Heat Pump Page
    • Heat Pump Installation
    • Heat Pump Replacement
    • Heat Pump Repair
    • Heat Pump Service
    • Heat Pump Maintenance
    • New Heat Pump Costs
    • Heat Pump Financing
  • Indoor Air Quality Pages
    • Whole House Air Purification
    • UV Light Installation
    • Air Cleaners
    • Air Purifiers
    • Filtration
    • Humidification
    • Dehumidification
    • Purification
    • Ventilation
  • By Room Type Page
    • Garage Heating and Air Conditioning
    • Medical Office Heating and Air Conditioning
    • Attic Heating and Air Conditioning
    • Basement Heating and Air Conditioning
    • Shed Heating and Air Conditioning
    • Airport Heating and Air Conditioning
    • Church Heating and Air Conditioning
    • Office Heating and Air Conditioning
    • Retail Store Heating and Air Conditioning
    • Hotel Heating and Air Conditioning
  • Target Locations Pages – with custom Content (by city)
  • Target Locations Pages with Customer Reviews (by city)
  • Financing Options Page (title Heating and Air Conditioning Financing (in primary city)
  • Heating and Air Conditioning Maintenance Plans (in primary city)
  • New Furnace Promotions (in primary city)
    • New Furnace Discounts (in primary city)
    • High Efficiency Furnace Rebates (in primary city)
    • High Efficiency Furnace Tax Credits (in primary city)
  • New Air Conditioner Promotions (in primary city)
    • New Air Conditioner Discounts (in primary city)
    • High Efficiency Air Conditioner Rebates (in primary city)
    • High Efficiency Air Conditioner Tax Credits (in primary city)
  • HVAC Jobs (in primary city)
    • HVAC Employment (in primary city)
    • Heating and Air Conditioning Technician Jobs (in primary city)
    • Job Descriptions
    • Online Application
  • Electrical
    • Panel Upgrades
    • Outlet and Switch Repair
    • Outlet and Switch Installation
    • Rough Wire Installation
    • Meter Installation
    • Outlets & Ceiling fans
    • Circuit Breaker “Breaker” Panels
    • Smoke detectors & Carbon monoxide monitors
    • Exhaust fans
    • Home Generators
    • Whole-house Surge Protection
    • Energy Efficient Thermostats
    • Code Updates
  • Plumbing
    • Tank-less Water Heater Service
    • Tank-less Water Heater Repair
    • Tank-less Water Heater Replacement
    • Tank-less Water Heater Installation
    • Tank-less Water Heater Maintenance
    • Tank-less Water Heater Tune Up
    • Water Heater Repair
    • Water Heater Service
    • Water Heater Installation
    • Drain Cleaning Service
    • Residential Plumbing Services
    • Residential Plumbing Installation
    • Residential Plumbing Replacement
    • Residential Plumbing Maintenance
    • Residential Plumbing Repair
    • Pipe Leak Repair
    • Faucet Repairs
    • Leak Detection
    • Sump Pumps
    • Emergency Plumbing Services
    • Drain Pipe Lining
    • Pipe Lining and Coating
    • Sewer Drain Cleaning
    • Sewer Line Cleaning
    • Frozen Pipe Repair
    • Back-flow Testing & Repair
    • Waterline Replacements
    • Broken Valves
    • Hydro-Jetting
  • Refrigeration
    • Commercial Refrigeration Installation
    • Commercial Refrigeration Repair
    • Commercial Refrigeration Replacement
    • Commercial Refrigeration Maintenance
    • Commercial Refrigeration Service
    • Refrigeration Refits
    • Case Cleaning
    • Leak Detection
    • Equipment Tagging
    • Dehumidification
    • EMS Controls
  • Products by Brand
    • Amana Air Conditioner
    • Goodman Air Conditioner
    • Daikin Air Conditioner
    • Amana Air Conditioner Installation
    • Goodman Air Conditioner Installation
    • Daikin Air Conditioner Installation
    • Amana Air Conditioner Promotions
    • Goodman Air Conditioner Promotions
    • Daikin Air Conditioner Promotions
    • Amana Air Conditioner Repair
    • Goodman Air Conditioner Repair
    • Daikin Air Conditioner Repair
    • Amana Air Conditioner Service
    • Goodman Air Conditioner Service
    • Daikin Air Conditioner Service
    • Amana Air Conditioner Warranty
    • Goodman Air Conditioner Warranty
    • Daikin Air Conditioner Warranty
    • Amana Air Conditioner Costs
    • Goodman Air Conditioner Costs
    • Daikin Air Conditioner Costs
    •  Etc.
  • Your /Company-Name-Reviews page (not “testimonials”)
  • Frequently Asked Questions
  • HVAC Terminology
  • Referral Rewards Program
  • Infographics
  • Downloadable eBook
  • Video
  • Promotional Graphics
  • PDFs
  • White Papers
  • Before and After Project Galleries
Nearby Now - HVAC SEO Content & Reviews
Click the Image to Expand

HVAC Content By City – Reviews and Checkins

Your primary service pages above allow you to target the primary service search term and 1 – 2 target locations (this is typically going to focus on the city your office is located and 1 additional area.  It’s logical that an HVAC, Plumbing and Electrical dealers want to provide service to cities outside of the city their office is located.  Therefore, creating content by city you want to serve is required to get your web pages filed into Google’s directory by city and service.

The easiest way to achieve this while simultaneously working on building custom content for your primary service pages is – Step 5. Leveraging our Geo Targeted Reviews and Job Checkin App – Nearby Now.

Nearby Now Checkins and Reviews by City

HVAC Content by Product – Welcome to Ecommerce

Once you have your content by service, by target city, it’s time to build up your content by product library on your website.  What’s this mean… it’s time to upgrade your website to an ecommerce website filled with products.  Some consumers are more savvy and they are going to search for exactly what they want.  Within an ecommerce based website you can build your library of products – and optimize for the more tech savvy consumer.

  • By Product Name
  • By Brand Name
  • By Model Number

HVAC Ecommerce Website - SEO by Product

Marketing (Local, Social, Reviews and SEO) the Services (Pages) in your Store (Website) is what makes those (products and service pages) an Option (page 1 top 3 of Google) so consumers can buy what you are selling.

There is an order to success….

  • Do the right things
  • In the right order
  • At the right time

If you haven’t completed the basics of step 2 – Creating 1 page of content for each product and service you want to sell, it’s not time to jump to step 8 and start creating blog content. Not yet.

12 Step Roadmap to Achieve Accelerated Results