PPC – GOOGLE ADS MANAGEMENT
Pay-Per-Click Marketing is the key to unlimited scalability in terms of lead-flow for your Plumbing or HVAC Business. With paid search you have a lever that you can turn on-demand to increase traffic & calls into your Plumbing or HVAC Business. Paid search has a lot of naysayers, for various reasons. Are you one of those people who say they have “tried Pay Per Click advertising (PPC) and it’s just too expensive”? Are you fed up with getting little to no return on investment (ROI) from your PPC campaigns? DON’T THROW IN THE TOWEL YET!
If you search Google for a keyword or keyword phrase relevant – “furnace replacement city state” or “AC system installation city state” and you don’t see your website on the first page, you’re choosing to send prospective customers to competing HVAC contractors and companies.
If you’re in the HVAC industry and you’re reviewing pay per click firms, you’ve come to the right place.
PAID SEARCH - QUALIFICATIONS AND CONSIDERATIONS FOR APPLICATION
- 1 Conversion Page in Place per Campaign with a minimum of 500 words on the page, trust assets, call to actions, promotion, images, contact form, and video – Investment is $400 each
- Minimum $3500 Budget (exceptions by location)
- Dedicated CSR for Conversions
- CSR Capable of Converting “Competitor Calls”
- Trust Assets – BBB Ratings, Google Ratings, Certifications, Awards, Case studies, Reviews
- Length of Time in Business – Established
- Annual Sales over 3M
- Acceptable Page Authority Compared to Local Competition
- SEO/Content Writing Budget of at Least $600 Monthly
- Local Listings Management in Place
- Social Marketing Management in Place
- Meeting Frequency IS based on Budget – Standard is Quarterly
- 30 Day Set up Process/Fee & 20% Monthly Management Fee