Guesstimate of Dealer Size by Site Size

The size of a residential dealer is typically closely tied to the number of pages on their website.

Number of Pages on WebsiteEstimated Annual Revenue
25Less than $500K
26 – 100500K – 1M
100 – 2001 – 2M
200 – 5002 – 4M
500 – 7504 – 6M
750 – 10006 – 10M

Here’s an outline of an effective strategy for Most HVAC, Plumbing, Electrical and Contractor marketing budgets by size, and for growth.

Phase 1: $250K Annual Sales

Step 1: Tech, Branding & Web

  • $10 Per/Mo- Email Hosting, Google Drive, Calendar, Docs, etc. – GSuites
  • $175 Basic HVAC Marketing Website – Lease to Own
  • (Included in Above) Hosting, Maintenance, Support, Security, Backups
    Website Refresh Plan

Step 2: Content

  • $100 Each: 9 Pages of SEO content Writing
    • Air Conditioner Repair
    • Air Conditioner Service
    • Air Conditioner Installation
    • Air Conditioner Replacement
    • Heater/Furnace Repair
    • Heater/Furnace Service
    • Heater/Furnace Installation
    • Heater/Furnace Replacement
    • Indoor Air Quality

Step 3: Conversion Systems

Step 4 & 5: Local and Social

  • $0/Mo Google Business Listing – Self Managed
  • $0/Mo Facebook – (Self Publishing)

Phase 1: Investment Summary

StageOne TimeMonthly
1$0$335
2$9000
3$149$159

Phase 2: 500K Annual Sales

Step 1: Tech, Branding & Web

Step 2: Content

  • $100 Mo. – Growth Plan – Page Builder & Rank Checker
  • $100 Each: 10 Pages of SEO content Writing
    • Air Conditioner Maintenance
    • Air Conditioner Financing
    • Air Conditioner Inspection
    • Air Conditioner Promotions
    • Heater/Furnace Maintenance
    • Heater/Furnace Financing
    • Heater/Furnace Inspection
    • Heater/Furnace Promotions
    • Indoor Air Quality
    • Whole House Air Purification Systems
    • (Consider adding more for other Services and Products – See Content Map)

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 2: Investment Summary

StageOne TimeMonthly
1$1500$85+
2$1000$100
3$149$184
4 – 12$0$100

Phase 3: 750K Annual Sales

Step 1: Tech, Branding and Website

Step 2: Content

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 3: Investment Summary

StageOne TimeMonthly
1$1500$85+
2$1000+$300
3$149$184
4 – 12$0$400

Phase 4: 1M Annual Sales

Step 1: Tech, Branding and Website

Step 2: Content

Step 3: Conversion Systems

Step 4 – 12: Marketing

Phase 4: Investment Summary

StageOne TimeMonthly
1$2500$110+
2$1000+$600
3$149$199
4 – 12$0$975