In the HVAC sector, online reviews are increasingly becoming indispensable. Why are they gaining in popularity, and why are they beneficial for the smart HVAC business owner?
Your reviews help to break the ice between you and your potential customer. You, therefore, need as many reviews as you possibly can get.
Most people who are looking for a HVAC service turn to Google. For instance, if you search for a “HVAC contractor near me,” you’ll find the following;
Our focus here is on Map Pack and the Organic Results; since both get you clicks for free.
When a prospect does a HVAC service search, one of the first things they see on the results page is the local map. It takes up quite a bit of space and is very conspicuous due to its star-spangled appearance.
The number of review stars on your website often determines whether it gets a prospect’s click or not once they take a look at the local map result.
The benefits of reviews don’t end there. Most shoppers will tell you that they’d rather patronize a business with a hundred reviews than one with tens of reviews.
Is it okay to wait for reviews to come naturally? The simple answer is no. The reason for that is because satisfied customers are less likely to leave reviews than unsatisfied clients. It’s human nature. Anger and the desire for revenge motivate us more than satisfaction and good service.
You, therefore, need to encourage your customers to leave positive reviews to outnumber and outweigh the negative ones.
So, here are six guaranteed ways to get those reviews coming in;
Your review card could say, “rate us on Google with five stars.” Add a URL to your Google My Business listing and include whatever else you think might be helpful.
It takes time to build a solid online reputation for your HVAC business. Just keep taking the right steps, and you’ll get the online reputation you crave. One such move is asking for online reviews after each successful service call.
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