Click Through Rates for HVAC PPC

Anything close or above to 1.5% CTR is good for HVAC industry.

• Google AdWords results receive 65% of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
• Businesses make an average of $2 in income for every $1 they spend in AdWords. (Google)
• On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
• For high commercial intent searches (someone looking to buy a product) paid ads get 65% of all clicks. (Wordstream)
• The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)
• PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
• 65% of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot)
• One company increased their PPC ROI by 2.5 times with Facebook remarketing. (AdRoll)
• Search ads can increase brand awareness by 80%. (Google)
• 75% of people who find local, helpful information in search results are more likely to visit the physical stores. (Google)
• Terra Organics attributes 25% of their new customers to their targeted search campaigns. (Google)
• Display advertising has proven to increase traffic to websites by 300%. (Visually)
• There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
  43% of new customers to buy something they saw in a YouTube ad. (Contently)
• AdWords competitive rate of 87% allows your advertisement to fairly promote your products or services making you a competitor to those in similar industries. (Optimus 01)
• The Legal industry has the highest average Cost Per Actions: $135.17 (Search Engine Land)
• Industry with the best average conversion rate for AdWords search ads: Insurance and Finance. (7.19%) (Search Engine Land)
• Industry with the best average conversion rate for AdWords display ads: Home Goods (2.19%). (Search Engine Land)
• The average person is served over 1,700 banner ads per month, but only half of them are ever viewed.
• The proportion of desktop and laptop users who use blockers is more than twice as large as the proportion of smartphone users who use blockers. (Business Insider, 2017)
• Ad blocking in the US has increased from 15%-30% since 2014. (Statitsa, 2018)
• 30% of marketers think outbound marketing tactics are overrated. (HubSpot, 2018)
• 70% of millennials like it when they can click on a product from an ad. (Google, 2018)