CI Web Group Digital Marketing

Lead Generation System for HVAC Dealers – How to Systematically Increase Leads Season over Season

Jennifer Bagley, CEO of CI Web Group, the preferred digital marketing provider for HVAC dealers nationwide with Goodman, Amana, Franklin. This seminar addressed a very important piece of the puzzle for marketing strategy for HVAC owners.


As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the more likely you are to get more booked jobs (if you know how to close them, that is). Let’s dive into your company’s HVAC lead generation strategy, as it should evolve annually.

There’s not one “right” way to get leads, but there are many ways that have been proven to work well. Ideally, you’re using several strategies in conjunction with one another to get leads from various sources, and then your sales team is employing effective strategies to turn those leads into sales.

Consumer behavior has changed drastically in the past few years, and as a result, so has the way your target audience looks for and chooses an HVAC company. While some tried-and-true lead sources remain heavy-hitters (like referrals), there are others you may not be aware of. During this session, we will dive into the best HVAC lead strategies in 2019 – and how to implement a system to ensure you are consistently making progress in your company’s ability to acquire new leads.