Webinar for HVAC Contractors on Digital Marketing Updates with CEO, Jennifer Bagley of CI Web Group
When going into 2020, there will be a lot of essential points to consider: Search is going verbal. By 2020, 50% of searches will be verbal. Reviews will continue to grow in importance and influence rankings. Engagement will remain important.
During this session, we are going to take dealers wanting to grow (make progress), from the most elementary start-up to the most advanced digital marketing changes and trends for the largest HVAC companies wishing to continue to advance.
If you have no website and you need the most effective option to launch your first website, don’t miss the first 20 minutes of this 1-hour webinar (preferably you stick through the entire session to see what the future holds).
If you are already established online and consider yourself more advanced, don’t miss the entire session…. Your industry is only safe from disruption for a short period of time – VR and AR are coming.
How to Launch a Powerful HVAC Website in by the New Year
A quick review of SEO
Why content writing and optimization is the most important part of your marketing strategy Content for Links (statistics, top x, best x, etc) Content for Traffic
How to use images and video to increase search visibility Backlink Analysis and Disavow Project
Let’s review the latest Google Algorithm Change called BERT – Bidirectional Encoder Representations from Transformers and NLP framework! And what does this mean to your SEO.
GSuite users get more AI help with calendars and more
Smart Bidding on Google Ads Google Ads and Analytics Stronger together Google Optimize 360 Google Data Studio
Choosing which tools and systems you should subscribe to is hard, we know. Our preferred HVAC marketing agency CI Web team is responsible for identifying, reviewing, testing, and selecting the best marketing software, systems, and tools in the industry for HVAC Dealers. Jennifer Bagley, CEO of CI Web Group, our preferred HVAC marketing agency will bring together the top Conversion System experts to discuss the competitive advantages of each of their applications. During this session, we will review Text, Form, Email, Chatbot, and Online Scheduling Systems.
Join us for this interactive round table webinar – where we dive into each system to see how they can help you convert more business.
Lead Generation System for HVAC Dealers – How to Systematically Increase Leads Season over Season
Jennifer Bagley, CEO of CI Web Group, the preferred digital marketing provider for HVAC dealers nationwide with Goodman, Amana, Franklin. This seminar addressed a very important piece of the puzzle for marketing strategy for HVAC owners.
As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the more likely you are to get more booked jobs (if you know how to close them, that is). Let’s dive into your company’s HVAC lead generation strategy, as it should evolve annually.
There’s not one “right” way to get leads, but there are many ways that have been proven to work well. Ideally, you’re using several strategies in conjunction with one another to get leads from various sources, and then your sales team is employing effective strategies to turn those leads into sales.
Consumer behavior has changed drastically in the past few years, and as a result, so has the way your target audience looks for and chooses an HVAC company. While some tried-and-true lead sources remain heavy-hitters (like referrals), there are others you may not be aware of. During this session, we will dive into the best HVAC lead strategies in 2019 – and how to implement a system to ensure you are consistently making progress in your company’s ability to acquire new leads.